Born from a Mother's Love. Built for Every South African Family.

Natural skincare that is effective, affordable and made with the same care we would want for our own family.

Where It All Began

Naturals Beauty was not born in a boardroom. It started at a kitchen table, with a mother searching for answers.

When founder Tanya du Bois' son was diagnosed with autism, his paediatric neurologist recommended reducing unnecessary toxins in everyday

products — including the skincare and personal care items the family used every day. Tanya began reading labels, and what she found concerned her. She looked for natural alternatives that were genuinely safe, effective and affordable. She could not find them.

So she made them herself.

What started as small batches created at home has grown, over more than fifteen years, into an award-winning South African skincare manufacturer trusted by thousands of customers across the country.

Why We Exist

We believe that natural skincare should not be a luxury. It should be accessible to every South African family — from the youngest baby to the wisest grandmother.

Every product we create is held to a simple standard: would we use this on our own family? If the answer is not an unqualified yes, it does not leave our lab.

That commitment has never changed, no matter how much we have grown.

Proudly Formulated and Manufactured in South Africa

We are not a brand that sources products overseas and puts a local label on them. Naturals Beauty formulates and manufactures every product right here in South Africa, in our Western Cape facility, working with experienced cosmetic chemists and certified labs.

We produce in small, fresh batches — because quality matters more to us than volume. We prioritise ethically sourced ingredients, sustainable practices wherever possible, and formulations that are free from unnecessary additives.

Our range spans over 50 thoughtfully developed products for skin, body and hair — designed for babies, children, teens, adults and mature skin. Whether you are managing sensitive skin, looking for a clean daily routine, or seeking skincare that the whole family can share, we have created something for you.

Recognised for Innovation and Resilience

In 2026, Naturals Beauty was named the winner of the Nedbank Business Ignite Competition — a recognition of our innovation, our resilience, and our commitment to building a proudly South African business that makes a real difference in people's lives.

We are honoured by the recognition, and more motivated than ever to keep doing what we do: making natural skincare that works, at a price that is fair, for families who deserve better.

Our Values

Family first. Every formulation decision starts with the question: is this safe enough for the people we love most?

Natural, not naive. We combine the best of botanical ingredients with modern cosmetic science. Nature inspires us; science ensures it works.

Accessible by design. We believe effective natural skincare should not come with an exclusive price tag. Affordability is a deliberate choice, not an afterthought.

Proudly South African. From our ingredients to our manufacturing to our team, we are committed to building something that belongs to this country.

Honest and ethical. No greenwashing. No empty claims. Just real ingredients, real results, and real transparency.

Trusted Across South Africa

Our products are used by thousands of customers across South Africa — from individual families who have made Naturals Beauty part of their daily routine, to leading retail partners who trust us to deliver consistent quality at scale.

We are a small business with a big heart, and every order — whether it is your first or your fiftieth — means the world to us.

Ready to find your new favourite natural skincare?

Explore our full range of natural, South African-made skincare — for every skin type, every age, and every budget.